TRADEWINDS TEA GETS A FRESH LOOK FOR THE NEW YEAR
All-Natural Tea Company Unveils A New Brand Identity

Cincinnati, OH (December 20, 2010) – Tradewinds, a company known for its all-natural, real-brewed tea, is kicking off 2011 with a fresh new look to accompany its delicious beverage offerings. Out with the old and in with the new, the change came about as a way to convey exactly what is inside every Tradewinds bottled drink – a crisp and authentic real tea that can be enjoyed anytime, anywhere.

Beginning with the packaging, the new Tradewinds brand identity is being upgraded to take fans to a place of carefree and casual enjoyment with every sip. A step above the rest, the new look conveys thoughts of relaxation and refreshment that is derived from the experience had while drinking the quality tea inside. Simple, laid-back and easy-going, Tradewinds makeover is the perfect reflection of the company and its beverages as it gives no false pretenses but instead stresses utter satisfaction and contentment.

Tradewinds new look will first be available in the 20 oz. PET bottle packaging, with other options soon to follow. Available in stores throughout the country including Meijer, Kroger and Sheetz, Tradewinds offers a number of flavorful drink options including everything from Sweet Tea to Extra Sweet Tea and Green Tea with Honey, to a line of Tropical juice-infused beverages.

About Tradewinds
Since its conception, Tradewinds has been dedicated to providing real brewed iced tea beverages made with all-natural ingredients, high-quality tea leaves and real sugar. Some of the company’s trademark flavors include Extra Sweet Tea, Sweet Tea and Unsweet Tea. Today Tradewinds continues to develop refreshing beverages that can be enjoyed anytime, anywhere. For more information on Tradewinds please visit www.drinktradewinds.com.